2022 Visual Merchandising Trends IRL
2022 was an impressive year for retailers, from new store concepts to DTC getting down with brick-and-mortar to destination shopping. Here are some of our top clients that killed 2022 visual merchandising trends and how Fusion helped bring these trends to life through mannequins.
J. Crew Men’s store
HERITAGE MAKES A COMEBACK
A multi-level 6,000-square-foot space shows a substantial reinvestment in a fuller range of what J.Crew provides men. Catering to Brendon Babenzien’s aesthetic, the new men’s Creative Director, Fusion designed cloth-tailored mannequins with brass accents as an ode to the brand’s heritage.
kohl’s
SOLUTION-ORIENTED DESIGN
In Kohl’s new store concept, updated fixturing, displays and shelving, product vignettes, and mannequins help provide a “solution-oriented” layout that guides customers and helps them find what they are looking for.
Kohl’s has increased the number of mannequins throughout the store to provide customers with outfitting inspiration. The retailer wanted to use size and skin-tone-inclusive mannequins (also rolled out in all 1,100-plus Kohl’s stores). And they are also testing adaptive kids’ mannequins.
NBA
BEYOND THE EXPECTED
The NBA opened its first UAE store in Abu Dhabi as part of its global effort to show that basketball can be played anywhere.
Tasked with bringing the unexpected into their new store, Fusion worked with the NBA store design team and Al Mana Fashion Group to design, manufacture, and ship aerial, slam dunk mannequins all in 8 weeks.
psycho bunny
Brick-and-mortar drives online sales
Forbes.com reported that PsychoBunny, a new Fusion mannequin client, is leaning heavily into brick-and-mortar in 2023 after seeing that its physical stores are profitable and boost online sales in the markets where they are located.
Fusion is excited to be a part of this larger expansion providing custom E-Flex mannequins in a soft gray color.