Nike won the NFL contract just in time to make a big display for the Denver-Seattle championship game in 2015. With barely a month until game time, we got the call from Nike to produce mannequins that went downfield from the standard “quarterback mid-pass” pose, and oh, by the way, could we deliver in time for the big game?
At Fusion Specialties, we thrive on these moments. (Even if we do prefer a little more lead time.) We rallied the team and produced full-action forms – a running back mid-juke; a receiver making the sprint for the end zone; the defensive back mid-air, lunging for the tackle. It felt like a fourth-quarter comeback but we brought it all to market before the coin toss.