Our story with LOFT began with a change. Not a change of clothes, but of upper management at the brand. With that change came the decision to elevate the brand in a more fashion-forward direction. In looking over our catalog forms, they liked the “Adore” collection, but wanted to make a few modifications – higher heels, a different head, and could we make a seated pose? We were happy to step up to the challenge and deliver on this project that turned out to be a straightforward blend of catalog and custom.