Helmut Lang has built their brand on couture designs that they display with a distinct visual style in their catalogs and on the runway. Their request to Fusion was to craft custom mannequins that would maintain the presentation in their stores. We pored over hundreds of images from their catalog and photo shoots to refine a set of poses that were very exacting, down to how the hands were turned. The result are mannequin designs as forward-looking and cultured as the Helmut Lang brand.