One of the most recognizable apparel brands in the world, Guess? has been with Fusion almost since we began. Recently, Guess? came to us to help reinvent their storefronts and take their mannequins to the next level. We had our paint specialist create a range of faux finishes for Guess? to choose from. They chose a texture that had a weathered matte steel look to it. We named it “Dirty Chic” in honor of the Guess? brand attitude.
For the opening of their SoHo store they wanted a limited edition mannequin that would boldly stand out. Fusion delivered another custom faux finish, this time in glossy Guess? red. The two finishes in the same store show the breadth of Guess? – fun and in style, whether decked out for a night on the town or dressed down at the dive bar.