For much of Fusion Specialties’ history we’ve created our custom mannequins the traditional way – brainstorm with clients, get creative in the sculpting studio, present designs, create a master mannequin that we then use as a reference for the different poses. For our project with Athleta’s SoHo store we used 3D design and 3D printing technologies, allowing us to iterate quickly with the designs. Athleta’s activewear inspired a number of energetic forms where we could keep the digital source of her face and, depending on what activity she was performing, simply modify her hair and expression to match.