For the first time ever, Fusion Specialties went across the pond to take part in the largest Visual Merchandising tradeshow, EuroShop. After months of preparation and long hours of on-site setup, Fusion was ready to wow the crowd with our newest collections and technological capabilities.
This time around, Fusion was focused on two main efforts: promoting our new Olympus Collection and showcasing our industry leading 3-D Printing capabilities.
The Olympus collection has a much more European Athletic feel to it, with long and lean European silhouettes. Though, having a number of football poses doesn’t hurt either!
One of the main centerpieces of Fusion’s booth was a hanging Olympus Dancer that was 3-D printed in an eye-catching pattern. Fusion has always been a proponent of utilizing new technologies. In the past, we’ve used C&C Machines to develop collections and individual mannequins for both Nike and Guess.
As the new kids on the block in Euroshop, Fusion Specialties felt the need to show up and show out, and we’re certain that we left a lasting impression on everyone that came to see.